Paul Seward: Technologist, Programmer, Information Architect, Systems Administrator, Database Administrator, Graphic Designer, Producer, Professor, Husband, and Father.
Currently have 15+ years of experience in the interactive world and another 5 years in the graphic design industry. My experience varies allowing me to comfortably wear many technical and creative hats. Part engineer and part creative, allowing me to easily leverage the two sides of my brain.
I am always endeavoring for new challenges and opportunities to meet new people and learn about new trends in the interactive industry.
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Sun Developing Dye Magazine = iPad Malfunction Throwable Camera Soccer Invaders SOAK Tre Truck Countdown | Bacterial Billboards Perspective Machine Why We Crave Creativity but Reject Creative Ideas Data Viz Doc Video! Tattoo Electronics Fleet Commander Visualize Your Career with Vizualize.me | Older Posts |
Lovers of the good drive can hook up on Nation of Go, a new online community and app launched by BF Goodrich and The Martin Agency. The app features GPS and geo tagging, which allow users to record their favorite drives in real time and mark special stops along the way. More
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In 2010 we were assigned the task of finding a new band to represent Freecreditreport.com. We were also asked to tell the world that the name of Free Credit Report had changed to Free Credit Score. So, we went on to conduct a country wide search for a new band. Holding casting calls in 3 major US cities and conducting a call for entries online. The search blew-up in the online social community creating large amounts of social buzz that further brought awareness to the new name, as well as some really talented bands. It was quite an exciting journey! More
Intending to meet influencers where they live and play, we embarked on the Nation of GO Tour. We piled seven crewmembers into an BFG-branded 4X4 van in San Francisco, CA, and set out on a 21-day, coast-to-coast road trip to celebrate car culture. We engaged core enthusiasts at multiple planned stops each day. The crew met hot rodders, racers, weekend off-roaders, tuners and anybody else we could find who shared a love of driving. In the spirit of Nation of GO, we employed online connectivity and social media to share real stories of GO along the way. More
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The website was created for BFGoodrich Tire's community of offroad enthusiasts to celebrate the brand's 40-year history as a sponsor of the storied Baja 1000 desert race. The site's primary role was to provide this audience with a highly authentic and entertaining experience that chronicles Baja's past while providing followers, for the first time, with real-time race results. The innovation of on-demand race details was enabled through GPS positioning technology. Overall, the site experience not only reaffirmed that BFGoodrich is the only choice for desert racing performance tires (BFG has won 20 out of the last 21 races), but that the brand also shares the community's passion for desert racing - thereby increasing brand affinity and loyalty. More
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In the summer of 2007, The Learning Channel launched a groundbreaking gaming site. The purpose: invite its 30-something viewers to take a different look at the various stages of their lives. The site allowed TLC to create a deeper connection with this target audience - who are spending more time online and less with traditional media like television. The games, which covered topics from dinner party fights to chasing down your kids in the grocery store, took daily challenges familiar to their audience and translated them into realistic, if not slightly sensationalized, high-energy brand experiences. In spite of limited media support on TLC and TLC.com, the site was a runaway success, garnering almost 1,000,000 game plays within the first six weeks of launch. More
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To promote TLC's new gaming website, tlcgamesforgrownups.com, we fabricated a one-of-a-kind arcade console to feature one of the games. The console allowed potential media buyers to play a selected game from the site and enticed them to purchase online advertising. More
A innovative microsite was developed to support BFGoodrich's online advertising campaign. This game is a 1-on-1 drag racing style third-person perspective game. Users can choose to compete using either their keyboard, or if they have a microphone they can choose to make car noises in order to increase their car's speed. The user must win a qualifying race in order to get to the finals, where they would race the current champion. If the user wins the final race, they become the current champion and enter their 3 character ID and possibly their email address if they want to be notified of being beaten. More
For Summer X Games 13, ESPN launched the Original Works of Sport campaign to drive tune-in and celebrate progression and the athletes who are continually setting the bar higher. We interviewed four athletes across the disciplines of skateboarding, motocross, BMX and rally racing to find out what inspires them. Then we transformed each story into an Original Work of Sport, each running as a magazine ad, TV spot, poster, and rich media ad unit online. We then channeled the inspiration of the four athletes to create the highly experiential site, OriginalWorksOfSport.com. The site operated as a three-dimensional gallery where each "leg" of the X invites users to dive into a story about one of the athletes. More
