2008 BFGoodrich Baja Microsite
Agency:
The Martin Agency
My Responsibilities:
Art Director, Producer, Technical Lead, Programmer, Information Architect, and Technical Project Manager
Project Description:
The website was created for BFGoodrich Tire's community of offroad enthusiasts to celebrate the brand's 41-year history as a sponsor of the storied Baja 1000 desert race. The site's primary role was to provide this audience with a highly authentic and entertaining experience that chronicles Baja's past while providing followers, for the first time, with real-time race results. The innovation of on-demand race details was enabled through GPS positioning technology, streaming live in-car audio, and live video. Once again, the site experience not only reaffirmed that BFGoodrich is the only choice for desert racing performance tires (BFG has won 20 out of the last 21 races), but that the brand also shares the community's passion for desert racing - thereby increasing brand affinity and loyalty.
Site Features:
- Documentary video
- live in car GPS tracking during race.
- live in car radio audio via BFGoodrich Relay 12.
- live video streamed from the start/finish line.
- live video from the race.
- Pit stop elapsed times and average MPH of each driver.
- Exclusive Photos and videos.
My Contribution:
Lead the development of BFGoodrich and VW's 2008 Baja 1000 website. Site was designed to communicate their participation within the Baja 1000 race.
Involvement:
- Interfaced with client’s technical team.
- Developed project business requirements, functional requirements, test cases, and scope documents.
- Lead the development of system architecture.
- Oversaw technical development of the site.
- Collaborated with print and broadcast producers.
- Developed bridge software to provide and record live GPS, video and race data.
- Coordinated live data feeds from the race.
- Developed and implemented site tracking and analytics plan.
Richmond Ad Club Show: Best in Show (Interactive)
Communicator Award: Award of Distinction