Nation of Go
Agency:
The Martin Agency
My Responsibilities:
Creative Technologist, Technical Producer, Technical Lead, Information Architect, and System Administrator
Project Description:
Lovers of the good drive can hook up on Nation of Go, a new online community and app launched by BF Goodrich and The Martin Agency. The app features GPS and geo tagging, which allow users to record their favorite drives in real time and mark special stops along the way.
Driving enthusiasts can also plot their drives manually on the website and share their tours with other drivers. Nation of Go members will also be able to post their own profiles, connect with other enthusiasts and pro drivers and obtain updates on racing and driving events.
The campaign also includes the Nation of Go social networking driving tour, which will travel cross country for 20 days posting picture and video updates to the site, the Nation of Go blog, Twitter and Youtube.
My Contribution:
Participated in idea creation. Lead the site development.
Involvement:
- Developed project business requirements, functional requirements, test cases, and scope documents.
- Lead the development of all aspects of the site build.
- Oversaw technical development of the site.
- Developed and implemented site tracking and analytics plan.
The FWA: Site of the Day
Communication Arts: Webpick of the Week
2010 Webby Awards: Official Honoree
2010 New York Festivals: FInalist
2010 DMA ECHO Awards Finalist